Delivered

Delivered is a set of 12 software engineering principles designed for web services to assure email deliverability and user engagement.

1. Personalization: Send email headers and body which address both the sender and recipient by name.
2. Trust: Comply with legislation and best practices for the type of email communication.
3. Plain Text: Send a plain text welcome email to first-time recipients prior to any HTML emails.
4. Reputation Warming: Gradually increase email volume to build sender reputation across domain, IP, and inbox.
5. Email Authentication: Add SPF, DKIM, and DMARC records.
6. Domain Verification: Add MX and TXT records.
7. API-Driven: Send emails via email service APIs rather than SMTP.
8. User Engagement Tracking: Enable open and click tracking.
9. Real-time Event Monitoring: Acknowledge real-time status updates for the entire lifecycle of emails.
10. Integrated Reporting: Generate transparent email deliverability reports.
11. Centralized Logging: Stream email service logs from the application.
12. Disaster Recovery: Restore undelivered emails.

An example system can be viewed here.

Delivered
tech@delivered.ws